AMA: Eightfold Global director of demand generation, Carlos Mario Tobon Camacho on Demand Generation KPI's

Here are some examples of good OKRs for a Demand Generation team: 1. Objective: Increase qualified leads by X% Key Results: Increase website traffic by Y% Increase conversion rates on landing pages by Z% Increase the number of demo requests by Y% Implement a new lead scoring model to prioritize leads for sales team follow-up 2. Objective: Improve marketing funnel efficiency Key Results: Reduce customer acquisition cost by X% Increase conversion rates at each stage of the funnel by Y% Implement n ...Read More

Setting KPIs (Key Performance Indicators) for a new start-up in the technology industry can be challenging as there may not be a lot of historical data to use as a reference point. However, here are some steps to follow when setting KPIs for your new start-up: Identify your business objectives: Start by identifying your overall business objectives. This will help you determine what you need to measure to ensure you are making progress toward your goals. Determine the most critical metrics: Ident ...Read More

ROI and marketing attribution is the most challenging KPIs for startups in the technology space; most of these companies do not measure CLV and instead, they measure results on an annual basis, depending on factors such as average sales cycle, average deal size and market maturity, reporting returns of marketing investment in the short term is challenging. One important KPI that demand generation teams may overlook in fast-growing technology companies is the customer lifetime value (CLV). CLV is ...Read More

As a first demand generation hire at a startup, some KPIs that you could own are: Lead generation: This KPI measures the number of leads generated through marketing campaigns, events, or other channels. Depending on your market and industry, you may want to consider measuring results from your target account list. Conversion rates: This KPI measures how many leads are converted into paying customers, or at different stages of the funnel. Cost per lead: This KPI measures the cost of acquiring eac ...Read More

Understanding what factors influence your company's buyer cycle is the first step, including the company's goals, market, and target audience.  1. Define your goals: Start by understanding the goals of your company and how demand generation fits into those goals. Are you trying to increase revenue, expand your customer base, or drive more engagement or a mix of them? Your goals will guide your metrics. e.g. for an early-stage startup, it is more important to create awareness and build a marketab ...Read More