AMA: Eightfold Global director of demand generation, Carlos Mario Tobon Camacho on Demand Generation KPI's
April 18 @ 10:00AM PST
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Eightfold Global director of demand generation, Carlos Mario Tobon Camacho on Demand Generation KPI's
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Carlos Mario Tobon Camacho
Eightfold Senior Director of Demand Generation • April 18
Here are some examples of good OKRs for a Demand Generation team: 1. Objective: Increase qualified leads by X% Key Results: * Increase website traffic by Y% * Increase conversion rates on landing pages by Z% * Increase the number of demo requests by Y% * Implement a new lead scoring mo......Read More
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Carlos Mario Tobon Camacho
Eightfold Senior Director of Demand Generation • April 18
ROI and marketing attribution is the most challenging KPIs for startups in the technology space; most of these companies do not measure CLV and instead, they measure results on an annual basis, depending on factors such as average sales cycle, average deal size and market maturity, reporting retu......Read More
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Carlos Mario Tobon Camacho
Eightfold Senior Director of Demand Generation • April 18
Understanding what factors influence your company's buyer cycle is the first step, including the company's goals, market, and target audience. 1. Define your goals: Start by understanding the goals of your company and how demand generation fits into those goals. Are you trying to increase rev......Read More
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Carlos Mario Tobon Camacho
Eightfold Senior Director of Demand Generation • April 18
As a first demand generation hire at a startup, some KPIs that you could own are: 1. Lead generation: This KPI measures the number of leads generated through marketing campaigns, events, or other channels. Depending on your market and industry, you may want to consider measuring results......Read More
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Carlos Mario Tobon Camacho
Eightfold Senior Director of Demand Generation • April 18
Setting KPIs (Key Performance Indicators) for a new start-up in the technology industry can be challenging as there may not be a lot of historical data to use as a reference point. However, here are some steps to follow when setting KPIs for your new start-up: 1. Identify your business objectiv......Read More
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