AMA: Former DigitalOcean VP Revenue Marketing , Steve Armenti on Building a Growth Marketing Team

It's tough question. It's really a team effort. You have multiple disciplines like performance marketing, field marketing, analytics, ABM, email marketing, MarTech. Each ...

First, define roles and responsibilities of the team. Outline roles, create detailed job descriptions, and ensure alignment between resources. Create a clear vision, set ...

Absorb as much as possible right now. Take advantage of every opportunity to learn about things beyond just demand generation. Areas like automation, analytics, AI, and s...

I would focus on ruthless prioritization of projects that directly influence the KPI you are held accountable to. Long term expansion is out of the picture right now. If ...

Past demand gen teams I've managed typically looked like this:Acquisition: paid media, content syndication, adsLifecycle: email marketing, nurtures, onboarding, customer ...

Tie it to revenue. If you're a team of one you have to ruthlessly prioritize your time. If what you're being asked to do doesn't directly influence the creation of revenu...

Net new expansion revenue. Most demand gen teams are positioning at the top of the funnel and driving net new logos. I think more demand gen teams should be focused on cu...