AMA: Atlan VP, Growth Abhishek GP on Establishing a Demand Generation Function
April 3 @ 10:00AM PT
Register for AMA
We will email you Abhishek's answers
to these questions after the event in case you can't make it.
What's your best demand generation 30-60-90 day plan to make a big impact at a new company?
What are the biggest surprises when going from a company where demand generation was established to one where you have to establish demand generation?
How do you think about your first 30/60/90 day goals when coming in as the Head of Demand Generation in a startup that didn't have demand generation before?
How does demand generation differ between a small and large company?
What does your demand generation team org structure look like?
What's the earliest stage a startup should consider hiring a demand generation manager?
What is your advice for creating and/or improving the demand generation process when joining a small but growing team?
Particularly for a small company with no or little structure?
From your perspective, who is the most critical piece on a demand-gen team?
Why?
How do you achieve consistent demand gen as a B2C and B2B startup with little marketing budget and self-funded from the revenue it currently generates? How do we make do with the resources we have now to reach more people who need our products?
How do you determine the campaign types for demand gen?
What campaign types should take priority and how to structure them with metrics/kpis for success