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AMA: Front Head of Digital Demand Gen & ABM, Moon Kang on Channel Mix

December 7 @ 10:00AM PT

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What are your top performing email strategies you’ve used historically?

Moon Kang 🚀•

Showpad Director, Growth Marketing | Formerly a child • 3y

I can share two particularly successful campaigns. One is a bit boring and obvious and the other was an interesting and fun one for me. 1. The boring one: It was a prod...

1446 Views

2 requests

When you start a new position as a Demand Generation Leader, what are your first 3 steps in identifying the best channels to leverage to drive demand at that company?

Moon Kang 🚀•

Showpad Director, Growth Marketing | Formerly a child • 3y

1. DG team -- it's important for me to take a quick glance at the numbers but more important to get a better, fuller, picture from the team. What in the last 6 months has...

708 Views

2 requests

When you work at an organization whose buyers are not present on many digital channels, what do you typically explore to reach them?

Moon Kang 🚀•

Showpad Director, Growth Marketing | Formerly a child • 3y

Great question -- I like to rely on our product marketing team to help me understand where my audience hangs out. If it's events, I work with field marketing to identify ...

543 Views

2 requests

What are the best ways to support a Product Led approach to demand generation - are there certain channels you think we should explore?

Moon Kang 🚀•

Showpad Director, Growth Marketing | Formerly a child • 3y

PLG all comes down to a frictionless product experience. Many products out there claim to be PLG but without a human sales engineer to customer your experience, none of y...

521 Views

2 requests

What are some new cutting edge tools to consider buying?

Moon Kang 🚀•

Showpad Director, Growth Marketing | Formerly a child • 3y

IMO -- we are tapped out in "cutting edge" tools in 2023. There are no cutting-edge tools that would replace good strategy. It doesn't matter how easy your tool makes sen...

1267 Views

2 requests

Are there specific channels you think are a foundation to a Demand Generation strategy?

Moon Kang 🚀•

Showpad Director, Growth Marketing | Formerly a child • 3y

Programmatic display. You cannot GENERATE demand without properly getting in front of folks and visually displaying what you're about. You'd be wasting money without th...

823 Views

2 requests

What role does competitor research play in a product-led approach vs. any other approach?

Moon Kang 🚀•

Showpad Director, Growth Marketing | Formerly a child • 3y

Everything. Without being able to differentiate your product in the marketplace, what are you besides just noise? Competitive research isn't specific to PLG or any st...

1174 Views

1 request

When orienting yourself as a new leader in an organization, how do you ensure that you get an accurate picture of past strategies?

Moon Kang 🚀•

Showpad Director, Growth Marketing | Formerly a child • 3y

The hope is to be joining a company that's got some good data and documentation hygiene :) Unfortunately, if this is missing, then the source of truth for me is Salesfo...

1208 Views

1 request

What are some challenges that commonly arise over the course of your first 30/60/90 days and how do you prepare yourself and your team to supersede these challenges?

Moon Kang 🚀•

Showpad Director, Growth Marketing | Formerly a child • 3y

Some of the biggest challenges are broad, anecdotal feedback from sales & marketing that nothing ever works. I think it's important to remain objective and quantitati...

1225 Views

1 request