Moon Kang πŸš€

AMA: Front Head of Digital Demand Gen & ABM, Moon Kang on Channel Mix

December 7 @ 10:00AM PST
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Front Head of Digital Demand Gen & ABM, Moon Kang on Channel Mix
Top Questions
Moon Kang πŸš€
Moon Kang πŸš€
Front Director, Digital Demand Generation β€’ December 8
I can share two particularly successful campaigns. One is a bit boring and obvious and the other was an interesting and fun one for me.Β  1. The boring one: It was a product launch for a consumer electronics brand. The product was a Bluetooth headphone launching in 1 week and we sent an email b......Read More
719 Views
2 requests
Moon Kang πŸš€
Moon Kang πŸš€
Front Director, Digital Demand Generation β€’ December 8
1. DG team -- it's important for me to take a quick glance at the numbers but more important to get a better, fuller, picture from the team. What in the last 6 months has been going on? What's worked, what's not worked, and very important to me: what did you work on that you enjoyed? 2. Start fr......Read More
459 Views
2 requests
Moon Kang πŸš€
Moon Kang πŸš€
Front Director, Digital Demand Generation β€’ December 8
Great question -- I like to rely on our product marketing team to help me understand where my audience hangs out. If it's events, I work with field marketing to identify the best places our current customers go, and make sure we have a heavy presence at those events to capture more mindshare of t......Read More
400 Views
2 requests
Moon Kang πŸš€
Moon Kang πŸš€
Front Director, Digital Demand Generation β€’ December 8
Programmatic display.Β  You cannot GENERATE demand without properly getting in front of folks and visually displaying what you're about. You'd be wasting money without the capabilities to target the RIGHT people to create demand. The right combination of intent data, funnel-specific messaging, ......Read More
507 Views
2 requests
Moon Kang πŸš€
Moon Kang πŸš€
Front Director, Digital Demand Generation β€’ December 8
PLG all comes down to a frictionless product experience. Many products out there claim to be PLG but without a human sales engineer to customer your experience, none of your customers will understand the product and convert. PLG comes down to ensuring you have the best tooltip experience inside t......Read More
381 Views
2 requests
Moon Kang πŸš€
Moon Kang πŸš€
Front Director, Digital Demand Generation β€’ December 8
IMO -- we are tapped out in "cutting edge" tools in 2023. There are no cutting-edge tools that would replace good strategy. It doesn't matter how easy your tool makes sending physical gifts to prospects or how well your enrichment tool works -- without the right strategy in communicating with you......Read More
696 Views
2 requests
Moon Kang πŸš€
Moon Kang πŸš€
Front Director, Digital Demand Generation β€’ December 8
Everything.Β  Without being able to differentiate your product in the marketplace, what are you besides just noise?Β  Competitive research isn't specific to PLG or any strategy -- it's necessary for any business to survive and properly compete. The "build it, and they will come" strategy does......Read More
661 Views
1 request
Moon Kang πŸš€
Moon Kang πŸš€
Front Director, Digital Demand Generation β€’ December 8
The hope is to be joining a company that's got some good data and documentation hygiene :)Β  Unfortunately, if this is missing, then the source of truth for me is Salesforce. I will always go to the sales operations team to start at revenue and work my way back toward up to the top of the funne......Read More
705 Views
1 request
Moon Kang πŸš€
Moon Kang πŸš€
Front Director, Digital Demand Generation β€’ December 8
Some of the biggest challenges are broad, anecdotal feedback from sales & marketing that nothing ever works. I think it's important to remain objective and quantitative and share how things actually went based on a baseline metric vs the campaign metrics.Β  It's also really important to bridge ......Read More
695 Views
1 request