AMA: Morningstar Global Head of Demand Generation, Nicolette Konkol on Demand Generation KPI's
October 5 @ 10:00AM PT
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Morningstar SVP, Corporate Marketing | Formerly Ariba, Taleo, Showpad • 3y
Make sure reporting is set up to measure what’s important and is agreed upon across sales & marketing You can’t wait till the martech stack is built or the website i...
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Morningstar SVP, Corporate Marketing | Formerly Ariba, Taleo, Showpad • 3y
Demand Gen should have annual and quarterly targets for qualified pipeline and revenue. They are always at the top of the list and the main KPIs Other leading indicators ...
861 Views
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Morningstar SVP, Corporate Marketing | Formerly Ariba, Taleo, Showpad • 3y
Work hand in hand with your sales or sales ops team to build the KPI reporting so everyone is looking at a single source of truth across sales & marketing. Host a bi...
713 Views
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Morningstar SVP, Corporate Marketing | Formerly Ariba, Taleo, Showpad • 3y
The main OKR for demand gen will always be growing qualified pipeline and revenue so we know going into any given quarter what our targets are. To connect targets to camp...
854 Views
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Morningstar SVP, Corporate Marketing | Formerly Ariba, Taleo, Showpad • 3y
The best questions you can ask yourself as a marketer are always: who is my target audience? what do they care about? where do they spend time? Make sure you have a de...
1169 Views
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Morningstar SVP, Corporate Marketing | Formerly Ariba, Taleo, Showpad • 3y
Build a simple waterfall model that starts with the revenue target for the year. Assign a percentage of that target to marketing. Use some conversion benchmarks (either h...
1284 Views
3 requests