AMA: Morningstar Global Head of Demand Generation, Nicolette Konkol on Customer Marketing Strategy
January 11 @ 10:00AM PT
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Morningstar SVP, Corporate Marketing | Formerly Ariba, Taleo, Showpad • 3y
Most answers to this question focus on the buying journey and tend to sum up the post-sale experience in one bullet point but there's definitely more to it than that. Ind...
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Morningstar SVP, Corporate Marketing | Formerly Ariba, Taleo, Showpad • 3y
I find the definition and scope of customer marketing vary widely from company to company. Still, the main work areas can be described as Onboarding/Adoption, Renewal &am...
1192 Views
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Morningstar SVP, Corporate Marketing | Formerly Ariba, Taleo, Showpad • 3y
Depends on how you’ve defined the scope and priorities of the customer marketing organization but some to consider are: Monthly active users or utilization rate Engageme...
1796 Views
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Morningstar SVP, Corporate Marketing | Formerly Ariba, Taleo, Showpad • 3y
There’s plenty of tech out there to enable any number of strategies and subsequent tactics but the place I’d start is with customer data. Do you have the data you need to...
1694 Views
3 requests