AMA: Own VP of Growth Marketing, Sheridan Gaenger on Stakeholder Management

Structure depends on the size of the organization, the GTM motion (sales-led or product-led, for example), and where the business is in its growth and maturity lifecycles...

Navigating the pivot from collaboration and ideation to execution and accountability requires structure, project planning, swimlanes and clear communication. Simple frame...

Start by establishing swimlanes with all key stakeholders and leaders, not just within Demand Gen. Map out the teams and define distinct areas of responsibility and roles...

I approach every discussion with every stakeholder from the perspective that we’re partners. We’re working towards the same goals and have respect for each other and our ...

Conflict results when trust has been broken. As leaders, part of our job is to pioneer change and drive culture forward, often stepping into roles where historical confli...

Here are three key approaches I use to build successful partnerships:1. Stay Open-Minded and Humble: You can take your work seriously without always taking yourself too s...