AMA: Sentry Head of Demand Generation, Fanette Jobard on Digital Marketing Strategy

It depends a bit on whether you're using a PLG or Sales-Led model. PLG: Usually, the first sign is that trial leads aren't activating, or not enough inbound leads (demos...

I usually think it's a matter of education. You might be doing great at the top of the funnel with awesome, entry-level content, or maybe you're using channels that bring...

Is there such thing as offline channels in 2025? :DI recall a conversation with a CEO skeptical of out-of-home (OOH) advertising, like billboards. When I asked if he knew...

SEM can be implemented as soon as you have dedicated marketing resources. While it can seem complex initially, the barrier to entry is lower than many believe. SEM tools ...

This is a great question, and there are many ways to approach segmentation. Each digital marketing team often develops a unique approach tailored to their specific busine...

The best landing page is the one that converts best, right? But it's not always that simple! Relevance is key. You want to give people exactly what they're looking for. S...

It depends entirely on your marketing objectives. If your primary goal is lead generation, then lead volume is a key metric. You'd want to identify which channels are dri...

For SEO, especially rankings and links, it's really important to keep URLs and pages the same if possible. There might be a few bumps along the way, and some pages might ...

Website optimization is an ongoing process—a continuous refinement. There's always room for improvement in your KPIs. However, certain red flags signal immediate attentio...