AMA: Spotify Associate Director, Growth Marketing, Joann Guo on Growth Marketing Strategy

Depending on your objectives and target audience, you have the flexibility to deploy various strategies. When focusing on B2B efforts, we found virtual events like webina...

This depends on your product stage and goals. If your product is relatively new and has yet to achieve product-market fit, it is crucial to invest heavily in building awa...

Always maintain a sense of curiosity and diligently monitor key metrics throughout your business, including customer growth in different markets, segments, and verticals....

Let's start by setting clear and specific goals that align with the broader objectives of your business. Think about what you want to achieve, whether it's reaching a cer...

It's really important to understand what's behind your specific performance numbers and figure out if there's an opportunity to pinpoint and improve those factors directl...