Demand Gen Programs
1 Answer
Erika Barbosa
Observable Head of Growth Marketing • July 6
The channels you prioritize should be based on your go-to-market motion, target audience, ideal customer profile (ICP), budget, and overall marketing goals and desired business outcomes. The tactics are then dictated based on what is needed to drive impact. Here are a few examples to consider ba......Read More
247 Views
2 Answers
Moon Kang 🚀
Front Head of Digital Demand Generation & ABM • December 7
IMO -- we are tapped out in "cutting edge" tools in 2023. There are no cutting-edge tools that would replace good strategy. It doesn't matter how easy your tool makes sending physical gifts to prospects or how well your enrichment tool works -- without the right strategy in communicating with you......Read More
473 Views
2 Answers
Before going into strategy setting, it’s important to align and joint plan with your fellow counterparts in sales, business, product, analytics, operations, PR, and other marketing functions, etc. to establish the topline business target for the year (or quarter). If your team is not currently in......Read More
945 Views
3 Answers
Keara Cho
Salesforce Sr. Director, Demand Generation • August 16
This question is very similar to the one titled: Are there specific channels you think are a foundation to a Demand Generation strategy? Short answer is focus on your website and email channel first. In addition to what I discussed in that section, I would highlight recommend aligning with you......Read More
1362 Views
2 Answers
Moon Kang 🚀
Front Head of Digital Demand Generation & ABM • December 7
Everything. Without being able to differentiate your product in the marketplace, what are you besides just noise? Competitive research isn't specific to PLG or any strategy -- it's necessary for any business to survive and properly compete. The "build it, and they will come" strategy does......Read More
453 Views
2 Answers
Moon Kang 🚀
Front Head of Digital Demand Generation & ABM • December 7
Some of the biggest challenges are broad, anecdotal feedback from sales & marketing that nothing ever works. I think it's important to remain objective and quantitative and share how things actually went based on a baseline metric vs the campaign metrics. It's also really important to bridge ......Read More
479 Views
2 Answers
Moon Kang 🚀
Front Head of Digital Demand Generation & ABM • December 7
The hope is to be joining a company that's got some good data and documentation hygiene :) Unfortunately, if this is missing, then the source of truth for me is Salesforce. I will always go to the sales operations team to start at revenue and work my way back toward up to the top of the funne......Read More
500 Views
3 Answers
Keara Cho
Salesforce Sr. Director, Demand Generation • August 16
Everything starts with a great organic strategy and an SEO friendly website. When I ran demand gen at a very small company, the sales team was just starting to ramp up and I didn’t have a budget so website/content was where I focused on first. In parallel, if you have a direct sales team outside ......Read More
1660 Views