Demand Gen Programs

2 Answers
Erika Barbosa
Erika Barbosa
Counterpart Marketing LeadJuly 16
To plan for and set channel-specific goals, it starts with the 'why.' What is the business outcome you are trying to achieve? Here are the types of questions you should consider when setting this type of strategy: * What do you know about your target audience? How do you meet them where they ...Read More
328 Views
1 Answer
Nash Haywood
Nash Haywood
Cloudflare Head of Digital MarketingJuly 26
I've found that using a double-funnel approach to be one of the best ways to balance -- it helps align your team on goals, outcomes and other critical components to growth. The Double Funnel approach focuses on both high-value accounts and always-on marketing channels, and the combination helps i...Read More
945 Views
1 Answer
Erika Barbosa
Erika Barbosa
Counterpart Marketing LeadApril 3
Email marketing continues to be a staple in marketing programs. It is critical to best understand how to present success to your stakeholders in meaningful ways. To present success, I recommend addressing the following: * Define what success looks like. What metrics will you report on to best ...Read More
627 Views
3 Answers
Keara Cho
Keara Cho
Salesforce Sr. Director, Field MarketingAugust 17
This question is very similar to the one titled: Are there specific channels you think are a foundation to a Demand Generation strategy? Short answer is focus on your website and email channel first. In addition to what I discussed in that section, I would highlight recommend aligning with you...Read More
2241 Views
2 Answers
Moon Kang 🚀
Moon Kang 🚀
Showpad Director of Digital Marketing & ABMDecember 8
Everything.  Without being able to differentiate your product in the marketplace, what are you besides just noise?  Competitive research isn't specific to PLG or any strategy -- it's necessary for any business to survive and properly compete. The "build it, and they will come" strategy does...Read More
795 Views
2 Answers
Moon Kang 🚀
Moon Kang 🚀
Showpad Director of Digital Marketing & ABMDecember 8
Some of the biggest challenges are broad, anecdotal feedback from sales & marketing that nothing ever works. I think it's important to remain objective and quantitative and share how things actually went based on a baseline metric vs the campaign metrics.  It's also really important to bridge ...Read More
830 Views
2 Answers
Moon Kang 🚀
Moon Kang 🚀
Showpad Director of Digital Marketing & ABMDecember 8
The hope is to be joining a company that's got some good data and documentation hygiene :)  Unfortunately, if this is missing, then the source of truth for me is Salesforce. I will always go to the sales operations team to start at revenue and work my way back toward up to the top of the funne...Read More
837 Views
3 Answers
Keara Cho
Keara Cho
Salesforce Sr. Director, Field MarketingAugust 17
Everything starts with a great organic strategy and an SEO friendly website. When I ran demand gen at a very small company, the sales team was just starting to ramp up and I didn’t have a budget so website/content was where I focused on first. In parallel, if you have a direct sales team outside ...Read More
2689 Views