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Demand Generation Stakeholders

What are some examples of the types of insights you used to gain insight from internal stakeholders?

5 Answers

Salesforce Vice President, C-Suite Marketing • April 26

I think the best way to gain insights from internal stakeholders is to: 1. Ask them directly. It's easy to jump into transactional work and I like to have an initial meeting where I spend a few minutes to understand their priorities, how they define their personal and team's success, ho......Read More

604 Views

What has been the greatest accomplishment made when you’ve had to influence others without authority and did it make things easier for you when you needed buy-in on other projects?

4 Answers

Jessica Gilmartin

Calendly Chief Marketing Officer • August 19

No matter where I am in my career, I always consider my work in the context of how I’m making the company more successful in achieving its goals. In other words, rather than focusing on my personal priorities, I spend my time thinking about how the problems I am solving show up across the organiz......Read More

2086 Views

How do you go about resolving conflict between team members?

4 Answers

Tamara Niesen

WooCommerce CMO • December 6

Escalate. Do not hesitate to escalate. I know this can be uncomfortable, and you don’t want to throw any team members under the bus. Something I learned from one of my leaders is “clean escalation”. You identify the problem, document the problem statement and possible paths forward with all t......Read More

630 Views

What's your advice on improving a historically tense relationship between functions?

4 Answers

Tamara Niesen

WooCommerce CMO • December 6

Understand how each of you are wired. Personality tests are helpful here, especially as it relates to how someone makes decisions, and how they like to receive or give feedback. And then, I prefer to rip off the bandaid, meet face to face (screens are okay too) and share objective feedback. If yo......Read More

594 Views

What's a good way to approach decisions that other teams feel they should own vs. Demand Gen feels they should own?

4 Answers

Abhishek GP

Freshworks Senior Director - Global Demand Generation • July 29

I am fortunate to be a part of a journey where both the span and the scope of what a Demand generation team does have evolved over time. In my experience, the role of what a Demand gen team does will and should change as the organization matures. In the early days, in most orgs, Demand gen manage......Read More

1043 Views

What is the best cadence for gathering stakeholder feedback in preparation for a launch?

4 Answers

Erika Barbosa

Observable Head of Growth Marketing • February 23

The best cadence for gathering stakeholder feedback in preparation for a launch is specific to the timeline of the launch. I recommend getting ahead of this and collecting feedback with ample time to map out additional touchpoints for feedback such as at set milestones. Ask yourself, how long do ......Read More

650 Views

How do you structure your demand gen team? How big is it, what does everyone do? How do you measure success of each function/person?

3 Answers

Erika Barbosa

Observable Head of Growth Marketing • January 19

I’m going to approach these questions from the perspective of a product-led growth (PLG) startup (my current position). The reason for this is because I could answer this question in several ways based on many factors. This will help me not have to just say, “it depends”. :) If you are curious ab......Read More

344 Views

How do you measure your own success in your role? How much have those performance indicators evolved as you grew within your role?

5 Answers

Abhishek GP

Freshworks Senior Director - Global Demand Generation • July 28

My role evolved as the organization grew from $100 mil ARR to ~4X the size today. In earlier days, our GTM motion was primarily PLG. I was measured on Qualified Traffic as a leading KPI, and Trial volume and Sales CVR% as the lag KPIs. Today, we have a twin GTM engine - PLG & Direct Sales model. ......Read More

1478 Views

Do you approach stakeholder management differently based on the team you're talking to? And if so, how?

4 Answers

Abhishek GP

Freshworks Senior Director - Global Demand Generation • July 29

100%. A rule of thumb that has been helpful for me is that your organization's primary Go-to-market motion defines the primary and secondary stakeholders that you interact with. For each stakeholder, it's essential to define a commonly agreed-upon success criterion/criteria that make both teams s......Read More

1121 Views

How do you manage people who don't necessarily report to you? This could be while giving feedback on a piece of work? Or getting them to prioritize the project you're running.

5 Answers

Jessica Gilmartin

Calendly Chief Marketing Officer • August 19

I treat my cross-functional partners as if they’re my customers. So, I spend most of my 1/1 time with them learning about what they care most about, what key challenges they face, and the goals they are working towards. If I need their help, I always ground our conversation in how their support w......Read More

2442 Views

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