Adrianne Wang Martinson

AMA: Airbnb Head of Product, China Platform, Adrianne Wang Martinson on Establishing Product Management

May 12 @ 10:00am PST

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Top Questions
How do you retain good talent, especially when PM roles are in such high demand across the industry?
Adrianne Wang Martinson
Head of Product, China Platform at Airbnb | Formerly Microsoft, Salesforce, Box, Adobe
There is no doubt that retaining top talent is critical to any organization not only because of the value top talent brings, but also because it takes time to find and ramp up a new hire. While establishing a new team, hiring the right person who is a good fit for the team and the company contrib...more
How do you think about your first 30/60/90 day goals when coming in as the Head of Product Management in a startup that didn't have product management before?
Adrianne Wang Martinson
Head of Product, China Platform at Airbnb | Formerly Microsoft, Salesforce, Box, Adobe
The first product manager of a startup plays a crucial role as one of the foundational members. S/he not only needs to quickly lay the product strategy, create short and long term roadmaps, and build development processes, but also potentially extend responsibilities wherever help is needed, incl...more
Question about org structures - what does your product team org structure look like?
Adrianne Wang Martinson
Head of Product, China Platform at Airbnb | Formerly Microsoft, Salesforce, Box, Adobe
My China Platform team owns the China Airbnb product for community services/customer support, trust, compliance and application infrastructure, including ML and mobile. I have 1-2 product managers overseeing each product area. I also have dedicated engineering, data science, design, content and o...more
What is your framework to prioritize product areas and features when you have limited engineering or product management resources as the head of the product area?
Adrianne Wang Martinson
Head of Product, China Platform at Airbnb | Formerly Microsoft, Salesforce, Box, Adobe
Resource constraints are a very common challenge for any team and company that I’ve worked for. I tend to focus on business priorities and how the identified product area can make an impact on those priorities in my framework rather than letting resource constraints limit my thought process. Once...more
What are the challenges you have encountered establishing the product management function in product areas that do not have it?
Adrianne Wang Martinson
Head of Product, China Platform at Airbnb | Formerly Microsoft, Salesforce, Box, Adobe
One challenge I encountered as the product lead for a platform team was to identify the product management needs for some of the relatively technical product areas, such as Machine Learning and APIs. I had to justify these needs as many leaders and stakeholders felt that an eng manager or technic...more
How does product management differ between a small and large company?
Adrianne Wang Martinson
Head of Product, China Platform at Airbnb | Formerly Microsoft, Salesforce, Box, Adobe
A product management role varies from company to company, and size of the company is subjective. I will share my point of view, assuming a small company has less than 50 employees and a large company has more than 500 employees, in several dimensions. Ownership and Scope In large companies, p...more