AMA: Asana Head of Product Operations, Saikat Paul on Product Roadmap & Prioritization

This is highly dependent on your business and release management, but in my opinion, quarterly roadmaps work great for clarity and alignment—but don't treat them as gospe...

Enumerating the lenses is easy enough. What's truly difficult is advising on their relative weighting. No single lens wins every time—it’s about balancing them to make sm...

Start with why, end with why, and throw some why in the middle for good measure. People can handle change—they just hate surprises and a lack of rationale. Be transparent...

The easy answer is ideas come from everywhere—customers, sales, internal teams, data, market trends, a founder's morning shower epiphany, etc. In reality, what matters mo...

Product and product marketing work best as partners—not folks talking at one another through a wall. PMMs bring market context, buyer insight, and positioning expertise t...

It's hard to focus stakeholders on what's truly necessary vs nice-to-have and to complicate things even more, everyone's going to have a different list. Give your stakeh...

It depends on your company’s stage, but a healthy roadmap usually balances both existing customers and prospects. Earlier-stage companies should prioritize features that ...