AMA: Atlassian Director | Senior Principal PM, Teamwork Collection, Natalie Chung on Product Strategy

A successful product strategy shows clear signals: target customers adopt faster, stay longer, and pay more, while your team executes with increasing confidence toward a focused vision. From my B2B product experience across various products, here are some examples of what I track: Leading Indicators Target segment adoption: Enterprise customers standardising workflows in our platform Feature usage growth: Advanced capabilities usage up X% YoY, validating our differentiation Strategic positioning ...Read More

Over the years, I've found success through early cross-functional involvement, data-driven decision making, and empathetic enablement that helps drive better alignment and collaboration with sales Here's my approach: 1. Bring sales Into strategy development early - include sales leaders in strategy sessions from day one, making them co-creators rather than recipients. PMs can run joint customer research sessions where sales can share field insights 2. Ground decisions in shared data - partner wi ...Read More