AMA: Atlassian Group Product Manager, Trello Enterprise, Victor Dronov on Managing Mature Products

Listening to the voice of your customers for a mature product may differ to what it looks like for a newer, rapidly growing product still looking for it's niche and stable product-market fit. Your advantage is (typically) larger user base, who was with the product for a long time and understands product well. Sometimes this may be a challenge too, with customers (especially in Enterprise) resisting change and protecting their entrenched workflows. Here are a few areas to look for diverse feedbac ...Read More

Ultimately the answer would be to modernize the underlying stack, but one doesn't have to make it in one leap, while impeding their roadmap for a long time. Let's start with understanding the situation. What does the outdated stack primarily impacts? (In)ability to deliver new competitive experiences? Velocity of delivering this experiences? Reliability of the product (which may both impact customers, and slow down engineering team)? Security risks? Be realistic about the improvements you can de ...Read More

Mature products are the ones well out of the product-market fit seeking phase. They are characterized by all or most of the following... well defined market, customer profile and value proposition financially sustainable (whatever that means for the parent company's strategy, does not always equate to "profitable") generally slower growth rates less room for pivot, due to the risks to the existing business and customer base design and tech debt, which limits or slows down forward looking improve ...Read More