Tanguy Crusson

AMA: Atlassian Head of Product, Jira Product Discovery, Tanguy Crusson on Building 0-1 Products

December 18 @ 11:00AM PT
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How do you balance investing in large, foundational projects that take time to deliver value with pursuing smaller, quick-win features that can immediately delight users? Any frameworks or strategies you recommend?
Our team is prioritizing several large, high-impact projects backed by strong data and customer insights, but they’re taking a long time to deliver value as we are a startup with limited resources. How do you balance these large projects with smaller, quick-win features that delight users but may not move major metrics?
Tanguy Crusson
Atlassian Head of Product, Jira Product Discovery1y
Great question. It's really hard to prioritize small, iterative product improvements against large new features/bets. In my experience you need both, as well as a few oth...
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Tanguy Crusson
Atlassian Head of Product, Jira Product Discovery1y
You should think of it as: it should be ready to be shipped when it's the first shittiest version, and when it's the best version of itself. The question should not be no...
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Tanguy Crusson
Atlassian Head of Product, Jira Product Discovery1y
I don't really have a "scientific" answer to this - I've always done this in 2 ways: creating a bottom-up model, and trying to find data from other companies/competitors ...
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Tanguy Crusson
Atlassian Head of Product, Jira Product Discovery1y
The following stand out to me for what I've witnessed:The team is acting like the product they're creating is going to be successful. I'm amazed at how many successful co...
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Tanguy Crusson
Atlassian Head of Product, Jira Product Discovery1y
There are multiple things you need to get right before you start building a product, because the most likely outcome of creating one is that it will fail. To see an examp...
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