AMA: Atlassian Product Leader, Enterprise Agility, Samantha Ugulava on Product Vision

A product vision statement is a short, concise, and aspirational set of goals for your product. As a Product Manager, you will need to develop a deep understanding of you...

Product visions should always be customer-focused. I'm not sure that you need to actually show your vision statement to users to get their feedback, but your vision shoul...

I think the biggest difference between crafting software vs. hybrid product vision statements comes down to scale. It's much faster to build, test, and learn with softwar...

In my experience, I've found the best way to successfully pivot your product vision is to make sure your stakeholders are clear on the why, when, and how. Part of bringin...

Great product visions rally a team around a set of clear and concise goals. That vision represents the team's focus and can be a helpful tool when the team needs to make ...