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AMA: Atlassian Product Leader, Enterprise Agility, Samantha Ugulava on Product Vision
November 23 @ 10:00AM PST
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Atlassian Product Leader, Enterprise Agility, Samantha Ugulava on Product Vision
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Samantha Ugulava
Atlassian Senior Product Manager, Enterprise Agility • November 22
A product vision statement is a short, concise, and aspirational set of goals for your product. As a Product Manager, you will need to develop a deep understanding of your company, customers, compeititors, and teammates. Research will depend entirely on your level of understanding of these areas.......Read More
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Samantha Ugulava
Atlassian Senior Product Manager, Enterprise Agility • November 22
In my experience, I've found the best way to successfully pivot your product vision is to make sure your stakeholders are clear on the why, when, and how. Part of bringing a vision to life is rallying your team and getting your stakeholders excited about what's to come. In my last three roles, I'......Read More
795 Views
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Samantha Ugulava
Atlassian Senior Product Manager, Enterprise Agility • November 22
Product visions should always be customer-focused. I'm not sure that you need to actually show your vision statement to users to get their feedback, but your vision should be informed by the user problems and product goals that your team hopes to solve over the next few years. In order to do that......Read More
917 Views
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Samantha Ugulava
Atlassian Senior Product Manager, Enterprise Agility • November 22
Great product visions rally a team around a set of clear and concise goals. That vision represents the team's focus and can be a helpful tool when the team needs to make a decision or is starting to be misaligned. In college, I had a marketing professor who was known by a simple tagline: "Los......Read More
906 Views
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Samantha Ugulava
Atlassian Senior Product Manager, Enterprise Agility • November 22
I think the biggest difference between crafting software vs. hybrid product vision statements comes down to scale. It's much faster to build, test, and learn with software product than products that touch hardware. With software, you can scale your product and customer base very quickly, whereas,......Read More
747 Views
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