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AMA: Aurora Solar Director of Product Management, Janet Brunckhorst on Building a Product Management Team
October 27 @ 10:00AM PST
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Aurora Solar Director of Product Management, Janet Brunckhorst on Building a Product Management Team
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Janet Brunckhorst
Aurora Solar Director of Product Management • October 27
The fundamentals of prioritization are not too different when you're the first at a company. But in the early stages of a company or product, it's even more important to focus. At an early stage company, or a new product at an existing company, chances are you're finding product-market fit. W......Read More
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Janet Brunckhorst
Aurora Solar Director of Product Management • October 27
I generally think in terms of OKRs rather than KPIs, so here let's agree that we are talking about some shared measure of success! On our teams, Product Marketing is responsible for all communication about the product or feature to people outside the Product-Eng-Design org. They're our liaison......Read More
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Janet Brunckhorst
Aurora Solar Director of Product Management • October 27
I'm a strong believer in "just enough" process, so my answer to questions like this is always some version of "it depends"! The one piece of process that every team must have is a way to reflect on, and incrementally improve, they way they work together. You can call this process whatever you ......Read More
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Janet Brunckhorst
Aurora Solar Director of Product Management • October 27
The most important process you can set up is a retrospective of some kind. I talk about this in more detail in another answer, but as you add people, ensuring that you have ways of sharing and improving your processes is fundamentally important. Any process you introduce should have a strong r......Read More
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Janet Brunckhorst
Aurora Solar Director of Product Management • October 27
Great question, and it doesn't have a single answer. One thing that is important is having a consistent, accessible, forum/location for people to see: * What's been released; * What's coming up; * Metrics; * Issues/outages/major bugs. The details of how you do this will depend on a few fact......Read More
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Janet Brunckhorst
Aurora Solar Director of Product Management • October 27
There's no single right way to structure any team. Some essential ingredients to creating an effective org are to create a structure that: * Supports cross-functional work * Aligns teams to customer problems * Encourages knowledge sharing * Provides for growth Your org structure will need t......Read More
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