AMA: BILL Senior Director of Product Management, Tara Wellington on Product Management KPI's

This can sometimes seem like an impossible task - but there are some core change management principles we use at BILL that you can use to help people get excited about the idea of making the move.  Step 1: Prep the organization for the change You have to get people to move from their current beliefs and behaviors to the desired beliefs and behaviors. You can do this in a few steps (1) Understand what their fears and concerns with the change, (2) Share a clear vision and strategy to address conce ...Read More

There are two ways to think about what the right KPIs are for your product and product team. One is to use a general model of customer lifecycle and the other is to align closely with your company’s overall goals and north star metrics. For the general customer lifecycle framework, a good place to start is defining metrics for each lifecycle category: discovery, acquisition, activation, engagement, retention, revenue (if applicable). Now not every product has every category, but this will get yo ...Read More

There are lots of frameworks, templates, and communication channels you can use to create ongoing communication about past launches. I usually find the biggest issue with this type of communication is not a lack of framework or tools, but usually either (1) remembering to do it or (2) keeping people’s attention post launch. For remembering to do it, I would just set calendar reminders for yourself and hold yourself to it. That is what I personally do.  For keeping folks' attention, I would sugge ...Read More