AMA: BILL VP of Product, Product Platform, Tara Wellington on Product Vision

My rule of thumb is 3-year vision & strategy, 1-year investment thesis, quarterly planning, and mid-Q execution check-in. I find this approach allows for the long ter...

The biggest mistake that I see teams making when defining their product vision is confusing vision, strategy, and execution. A great vision alone is not enough to help te...

This is one of the most critical steps in the product vision process. Defining what to research sets the course for the whole project - since the fact base is the basis f...

The process I use for creating a product vision is a rather simple 6 step process: (1) Write key questions / hypotheses (2) build fact base / research to answer questions...

Most product visions that I work on take 8-12 weeks. I plan 12 weeks for product visions that are on a 3-year time horizon and need a good amount of new generated resear...

The most important question to ask yourself when embarking on a product vision journey is “what does winning look like?” The reason companies create product visions and s...