Aaron Bloom

AMA: Bluevine Senior Director of Product Management, Aaron Bloom on Managing Mature Products

January 29 @ 10:00AM PT
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Aaron Bloom
Bluevine Senior Director of Product Management | Formerly Xero, Practice Fusion2mo
A product can be considered mature when it reaches a point of stability and equilibrium: There’s a strong base of long term, loyal customers, and growth becomes relativel...
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Aaron Bloom
Bluevine Senior Director of Product Management | Formerly Xero, Practice Fusion2mo
Tech debt should be considered at every stage of a product’s lifecycle, but it becomes materially more important as a product matures. Mature products have accumulated ye...
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Aaron Bloom
Bluevine Senior Director of Product Management | Formerly Xero, Practice Fusion2mo
Optimizing a mature product differs from a nascent one in a few common ways:Small tweaks can drive outsized benefits or large scale damage.Years of iteration create far m...
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Aaron Bloom
Bluevine Senior Director of Product Management | Formerly Xero, Practice Fusion2mo
Outdated tech isn’t automatically bad since it has carried your product to maturity, but unmanaged risk is an amplified exposure.Understand whether the issue is end of li...
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Aaron Bloom
Bluevine Senior Director of Product Management | Formerly Xero, Practice Fusion2mo
When defining a new feature or change, also define what your anticipated impact will be to the customer and OKRs. This should be part of your prioritization framework in ...
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Aaron Bloom
Bluevine Senior Director of Product Management | Formerly Xero, Practice Fusion2mo
Teams that have worked on a product for years bring deep context, but they can also become strongly entrenched in existing beliefs and decisions.Start with empathy. Give ...
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