Aaron Bloom

AMA: Bluevine Senior Director of Product Management, Aaron Bloom on Product Development Process

June 19 @ 9:00AM PT
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Aaron Bloom
Bluevine Senior Director of Product Management | Formerly Xero, Practice Fusion10mo
A key responsibility of the Product Manager is to align cross-functional teams around the problem statement, business need, and OKRs. When everyone understands the "why" ...
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1026 Views
1 request
How do you get inspiration for product design when it comes to designing a new product?
After gathering all the requirements and having great insights into users pinpoints, studied competitors, and market trends, How do you then get the inspiration for design layout before talking to your designer to translate all of this into an intuitive user experience
Aaron Bloom
Bluevine Senior Director of Product Management | Formerly Xero, Practice Fusion10mo
Once I've gathered and documented a summary of user insights, market and competitive context, and product requirements, I focus on mapping out the key user workflows. Thi...
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927 Views
1 request
Aaron Bloom
Bluevine Senior Director of Product Management | Formerly Xero, Practice Fusion10mo
Engineering needs clear context on why a problem matters - its root cause and its business impact. The timing of their involvement depends on their availability and the p...
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509 Views
1 request
Aaron Bloom
Bluevine Senior Director of Product Management | Formerly Xero, Practice Fusion10mo
QA testing is a minimum requirement for every story - shipping untested features leads to compounding quality issues that are harder to untangle later, which will slow do...
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574 Views
1 request
Aaron Bloom
Bluevine Senior Director of Product Management | Formerly Xero, Practice Fusion10mo
If we were discussing this live, I’d first ask what exactly are you pushing back on, and why? The context matters. Like any feedback, input should be evaluated based on i...
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680 Views
1 request
Aaron Bloom
Bluevine Senior Director of Product Management | Formerly Xero, Practice Fusion10mo
Representing your team to leadership is a core responsibility of a Product Manager. That starts with generating clear alignment on business goals and product requirements...
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469 Views
1 request
Aaron Bloom
Bluevine Senior Director of Product Management | Formerly Xero, Practice Fusion10mo
Engineers should have a strong voice in both sprint and strategic planning. The key is creating the right environment for structured input, not handing over decision-maki...
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585 Views
1 request
Aaron Bloom
Bluevine Senior Director of Product Management | Formerly Xero, Practice Fusion10mo
The key levers building any product are resources, time (when the initiative needs to be delivered), and scope. If there are budget constraints driving a limitation on re...
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498 Views
1 request
Aaron Bloom
Bluevine Senior Director of Product Management | Formerly Xero, Practice Fusion10mo
I haven't found a universal formula for the right PM : Engineering ratio. I’ve worked with everything from one developer to much larger teams - both can be effective in t...
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714 Views
1 request