Aaron Bloom

AMA: Bluevine Senior Director of Product Management, Aaron Bloom on Product Strategy

May 21 @ 10:00AM PT
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We will email you Aaron's answers to these questions after the event in case you can't make it.
What are some of your favorite tools for running great experiments
What are the steps involved to improve user retention?
What should be our strategy if we end up creating industry first solution by understanding the need of the future but our customers are not willing to adopt the change as it's not a necessity yet? Shall we hold the project or invest more to create more buzz about the product and hope for better adoption?
How do you keep your product competitive and few steps ahead than the nearest competitor? And how do you know if the plan is successful?
What is your end-to-end process for crafting a product strategy and what do you include in order to be successful?
Why is it important for product managers to understand their customer's ideal outcome/JTBD?
JTBD = Job to be Done
How do I protect our product strategy from sales pushback? Our sales team doesn’t focus, and is trying to make our product easy to sell to anyone, rather that our target market.
What role does market trends play in figuring out your product strategy?
How often do you revisit your product strategy? What is your framework for reevaluating it?
How do you know if your product strategy is successful?
How do you develop your product strategy skills?
How do I know if we have a product strategy problem or a go to market problem? Our product isn’t growing as fast as we’d like.
Where do ideas for new features come from? How do you decide which ones to build?