AMA: Bluevine Senior Director of Product Management, Aaron Bloom on User Interviews

User interviews can provide valuable insights at any stage of the product lifecycle, but they’re also a time-intensive investment for both the team and the customer. To g...

When structuring user interviews, I like to start by setting the stage - sharing the agenda, introducing myself, and explaining the purpose of the interview. I’ll also ga...

Consistency across interviewers is key to collecting feedback that can be compared fairly across participants. The best way to achieve this is by creating a discussion gu...

Communicating user interview findings effectively is about balancing clarity with transparency. A strong approach is to synthesize the raw input into clear themes, key pa...

AI features should be evaluated using the same prioritization frameworks that your organization would apply to any other product initiative. This ensures that potential r...

Before deciding who should attend user interviews, it’s important to involve all key stakeholders (e.g. engineering, design, marketing, product) in the planning process. ...