AMA: Former BILL Director, Product Management - Payments, Ruchi Aggarwal on Growth Product Management

The right time to add a growth PM is after you've validated product-market fit, meaning you have paying customers who are actively using the product, giving feedback, and...

Growth teams should operate with one core principle: user needs come first. Sustainable growth only happens when users are genuinely getting value, not just being nudged ...

Marketing and growth PMs are complementary, not competing. Marketing typically owns the top of the funnel, bringing users or potential users to the surface through awaren...

Growth product teams typically operate with a hypothesis-driven roadmap, focused on two things: increasing adoption of existing product capabilities and informing future ...