AMA: GitLab Director of Product Management, Fulfillment, Omar Eduardo Fernández on Stakeholder Management
April 27 @ 10:00AM PST
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GitLab Director of Product Management, Fulfillment, Omar Eduardo Fernández on Stakeholder Management
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Omar Eduardo Fernández
GitLab Director of Product Management • April 27
Building partnerships across functions requires: 1. Define a compelling shared goal. Define a clear and measurable goal that all functions involved would consider important and would prioritize. To the extent possible, align them to goals that already exist for all functions, such a......Read More
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Omar Eduardo Fernández
GitLab Director of Product Management • April 27
The question asks about getting approval, but I'll instead focus on how you gain feedback and improve your roadmap so that there's alignment around it. This distinction is important, you are responsible of the roadmap. Instead of trying to get approval, focus on building the best possible roadmap......Read More
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Omar Eduardo Fernández
GitLab Director of Product Management • April 27
When senior executives disagree, you can help getting the situation unstuck by bringing in additional context, information, or factors to consider to the discussion. A few of these could be: 1. Help structure the conversation by documenting arguments in favor and against the strategy. Docum......Read More
436 Views
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Omar Eduardo Fernández
GitLab Director of Product Management • April 27
Providing feedback or managing the work of someone that doesn't report to you can be challenging, but ultimately doing that well is very similar to managing a direct report. You should: 1. Build rapport: the person should trust that you are competent, that you understand what is important a......Read More
572 Views
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Omar Eduardo Fernández
GitLab Director of Product Management • April 27
Depends on the stakeholders' seniority and role in the initiative, but here's a few guidelines that I use, which I outline below. However, one important GitLab cultural practice that is very helpful is that for every major initiative we have internally public channels where anyone interested in t......Read More
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Omar Eduardo Fernández
GitLab Director of Product Management • April 27
GitLab is a fully remote company, we don't have any offices and have team members spread out throughout the world. The projects that my team work on are highly cross-functional. Here is what I've found to help with cross-functional alignment. 1. Regular 1-1 check-ins with key stakeholders from ......Read More
534 Views
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Omar Eduardo Fernández
GitLab Director of Product Management • April 27
In a nutshell: the product management function is tasked with clarifying and communicating what product investments that will help a company reach its goals, and working across teams to deliver these results. There are a lot of activities that a product manager does, but it will ultimately go ......Read More
637 Views
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