Jacqueline Porter

AMA: GitLab Director of Product Management, Jacqueline Porter on Product Strategy

March 12 @ 10:00AM PST
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GitLab Director of Product Management, Jacqueline Porter on Product Strategy
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Jacqueline Porter
Jacqueline Porter
GitLab Director of Product ManagementMarch 13
These don't have to be mutually exclusive. In many of the companies I worked in the install base actually were former users of old products and had some legacy tools still existing in pockets of their organization. It is critical to thoroughly understand your customer and deep dive into what will......Read More
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Jacqueline Porter
Jacqueline Porter
GitLab Director of Product ManagementMarch 13
Cadence for evaluating strategy is often set by the business. I have been at companies that will redo their company strategy every 3-4 years, and then as a result product strategy is reevaluated every 3 years in suit. I I traditionally plan strategy using 1,3,5, and 10-year product strategy hori......Read More
356 Views
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Jacqueline Porter
Jacqueline Porter
GitLab Director of Product ManagementMarch 13
Validation is a great signal that your product strategy is headed in the right direction before you start building against it. My favorite methods for validation include: 1. Conducting surveys on the themes of the strategy to see how much people resonate with it 2. Validating the strate......Read More
343 Views
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Jacqueline Porter
Jacqueline Porter
GitLab Director of Product ManagementMarch 13
The one thing that stays the same is ... is change (and maybe customers want to buy things)! In particularly volatile and fast-moving industries, strategies must be proportionately flexible and responsive. I have found implementing a strategy based on the following key questions helps guide you i......Read More
356 Views
2 requests
Jacqueline Porter
Jacqueline Porter
GitLab Director of Product ManagementMarch 13
Whether you are using CUJs or JTBDS or PRDs the entire purpose of these artifacts is for product leaders to better understand the goals of the end user with tools in the market. Ultimately, without a targeted understanding you will end up building something that won't add value or won't be purcha......Read More
325 Views
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