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AMA: GitLab Director of Product Management, Jacqueline Porter on Product Vision
May 17 @ 10:00AM PST
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GitLab Director of Product Management, Jacqueline Porter on Product Vision
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Jacqueline Porter
GitLab Director of Product Management • May 17
Interviews with prospects, interviews with analysts, industry reports, industry conference talks, prototyping, experimentation, and whitepapers. All of these resources help provide context on the landscape and help inform what will be the most useful in context to the existing market and challeng......Read More
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Jacqueline Porter
GitLab Director of Product Management • May 17
1. Who will I serve? 2. What problems do those individuals/businesses/target market face on a day to day basis? 3. What gaps exist in the industry today? 4. How are people solving pain points today? 5. Are people happy with current solutions? I like my visions to be very focused o......Read More
434 Views
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Jacqueline Porter
GitLab Director of Product Management • May 17
Love this question! Planning for product vision is usually done in 3 horizons: 10 years, 3 years, and 1 year. The 10-year vision is your guiding, north-star approach that will help guide all other investments overtime. The 3-year vision is a little more actionable and will help shape what the ......Read More
877 Views
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Jacqueline Porter
GitLab Director of Product Management • May 17
I don't usually have metrics to validate the vision, because usually the execution plan and product adoption will tell the story of if it resonates with the market. Interviews and qualitative data are nice inputs to the product vision and help validate if the word choice is appropriate. Some e......Read More
477 Views
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Jacqueline Porter
GitLab Director of Product Management • May 17
Both product lifecycles require a strong long-term vision in order to effectively motivate the team and attract users. Without a strong vision, the 0 to 1 product would not be able to focus on goals/exit criteria for launch while the mature product would get stuck in a routine problem-solving app......Read More
1162 Views
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