AMA: GitLab Director of Product Management, Jacqueline Porter on User Interviews
January 29 @ 10:00AM PT
View AMA Answers
What's an example of a customer interview you did that had an impact on your roadmap or GTM strategy?
Can you share a story about a specific interview (anonymizing the details) what did you ask? what did the user/customer say? how did you end up using that info?
IBM Product Management • 1y
I follow the practice of using canvases to build new products. As a result, my roadmap has to have validated product solutions with customer feedback and insights attache...
507 Views
3 requests
IBM Product Management • 1y
User interviews should provide a faster time to adoption, in that features should be increasing in Weekly active users or monthly active users upon product availability. ...
468 Views
2 requests
IBM Product Management • 1y
I have used all sorts of tools and have found that Dovetail is a nice product for taking notes, storing video calls and transcriptions, and tagging insights and takeaways...
408 Views
2 requests
IBM Product Management • 1y
My favorite way to distribute findings is with a short deck, and an appendix linking the research projects. I also really enjoy recording a brief overview to incorporate ...
399 Views
2 requests
IBM Product Management • 1y
In qualitative research, there's this practice of converging, mapping, coding, and providing themes of your research participants' narratives or transcriptions. In that c...
449 Views
2 requests
IBM Product Management • 1y
The most essential part of really uncovering a diverse set of insights is to incorporate difficult participants. When we look at how to engage difficult participants I ty...
453 Views
2 requests