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AMA: GitLab Director of Product Management, Jacqueline Porter on Product Management KPIs
July 26 @ 10:00AM PST
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GitLab Director of Product Management, Jacqueline Porter on Product Management KPIs
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Jacqueline Porter
GitLab Director of Product Management • July 26
Objectives and Key Results are meant to encourage cross-functional alignment and collaboration. In product management, it is essential to think of OKRs as a method for prioritizing scope that will help drive the top business KPIs, so that your product roadmap has a built-in mechanism for consider......Read More
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Jacqueline Porter
GitLab Director of Product Management • July 26
Many product organizations focus on delivery, Net Promoter Score, and user counts. One metric that I think is important to always consider is your availability and consistency of user experience in the performance of the application (latency). Using Error Budgets and thinking about uptime critica......Read More
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Jacqueline Porter
GitLab Director of Product Management • July 26
This is a great question. I am a fan of actually being ambitious and setting unrealistic targets or stretch goals and seeing where we end up in the first couple of reporting periods. To get a dose of realism, you can always reference analyst reports and right-size your total available market vs. ......Read More
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Jacqueline Porter
GitLab Director of Product Management • July 26
Engineering and Product are two sides of a smooth sailing R&D engine. I have seen a number of ways to split the accountability across these groups: 1. Say/Do ratios - which include hitting a certain percentage of items that are delivered in an iteration 2. Merge Request Rate - which is a......Read More
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Jacqueline Porter
GitLab Director of Product Management • July 26
The worst KPIs are vanity metrics that have no ties back to actual adoption or business metrics. I once had a product manager commit to hitting a number of emails a notification system was supposed to send in a 30-day period. Without context, this seems like a great metric to track for volume, ex......Read More
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Jacqueline Porter
GitLab Director of Product Management • July 26
Oftentimes as a Product leader, I am tasked with cross-functional work across Go-to-market, R&D, and finance. One of the most critical aspects of cross-functional is to drive clarity. This can be done by following three practices: 1. Have a published single-source-of-truth charter where curren......Read More
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