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AMA: GitLab Group Manager, Product Management, Melissa Ushakov on Product Strategy
August 31 @ 10:00AM PST
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GitLab Group Manager, Product Management, Melissa Ushakov on Product Strategy
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Melissa Ushakov
GitLab Group Manager, Product Management • September 1
When building a product strategy, you want to focus on identifying your target users and creating a plan to solve their biggest problems. You'll consider your product's unfair advantage and how you can lean into it. Many times, we, as product practitioners, overemphasize the need to differentiate......Read More
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Melissa Ushakov
GitLab Group Manager, Product Management • September 1
At GitLab, we revisit our product strategy once a month. During these reviews, we document our progress and what we've learned. It's important to align on what you're working on next to make progress against your direction. Monthly reviews ensure that you keep your high-level objectives in mind a......Read More
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Melissa Ushakov
GitLab Group Manager, Product Management • September 1
To determine the root cause here, you will need to determine if the problems you are solving with your product are something that resonates with users. The best way to determine that is to talk to your target users. * If your product and roadmap do not align with your target users' pain points,......Read More
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Melissa Ushakov
GitLab Group Manager, Product Management • September 1
The best way to learn these skills is to practice! Find a mentor who will coach you through the learning process. Key activities will be critical to creating a great product strategy. To name a few: * Spend time understanding your company strategy and how your product(s) fit(s) into the bigg......Read More
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Melissa Ushakov
GitLab Group Manager, Product Management • September 1
Understanding your users is critical to building a product that will effectively solve their problems, and they will be excited to use. The JTBD framework is effective because it encourages product managers to focus on problems, not solutions. You can read more about how we use this framework at ......Read More
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