AMA: GitLab Group Product Manager, Derek Ferguson on Product Strategy

Retention feels like it should be a simple metric, but it's actually one of the more strategic problems you'll work on. A lot of retention frameworks give you a useful st...

Both. But the second one is what separates good PMs from great ones.Every organization has a planning cadence… annual planning, quarterly OKRs, six-month roadmaps, whatev...

People often approach competitive strategy reactively. A competitor ships something, the team scrambles to respond, and the roadmap turns into a game of catch-up. You'll ...

A big mistake PMs make with strategy is treating it like a document you produce once and then "have." Strategy is a living argument for why your product should exist, who...

The instinct most market leaders have is to play defense by protecting what they have. A competitor ships something and the reaction is "we need that too." That's exhaust...

I revisit strategy at three cadences, each doing something different.Weekly (continuous): I'm always scanning for signals that challenge my assumptions. Customer conversa...

TLDR: engineering leadership, your management chain, design, sales/customer success, and cross-functional product peers.Engineering leadership is first on purpose. This i...

Executives care about impact on the business, risk, and whether you've actually thought it through. Your job is to address all three without making them sit through a 40-...