AMA: InfraGraph Product Lead, Jacqueline Porter on Building 0-1 Products

There are three methods I have used for forecasts of revenue with new product delivery: Bottom-Up Market Sizing Start with your Total Addressable Market (TAM), then narrow it down to Serviceable Addressable Market (SAM) and Serviceable Obtainable Market (SOM). Customer Acquisition Funnel Modeling Estimate conversion rates at each stage based on industry benchmarks, competitor data, or early testing results. Pilot and Beta Program Data If you have any early users, beta testers, or pilot programs, ...Read More

I am not a product designer by trade, but do find in PM you need to understand what UX taste is and create compelling products to achieve your business outcomes. I find that the way I get this expertise is by experimenting with all different kinds of apps, tools, and software. I have a journal where I note "beautiful experiences, automatic experiences, terrible experiences, and avoid experiences". By noting what I love to use and why I can recall these patterns for when I need to craft a solutio ...Read More

Generally I have relied on customer or user discovery and creating Lean Canvases to articulate the problem and ways to solve them for the market and user. During this user research you can use techniques like kano survey, buy a feature, and even stack ranking exercises related to problems and potential fixes for those problems. In cases where adoption is low or non-existent, looking at the status quo of competitors and see how those problems are being solved (and talked about in the community) i ...Read More

Prototypes are by definition a first draft or concept for your feature or capability. These can come in.a variety of flavors from a slide show of mocks, Figma files, flowcharts, to now very high fidelity working products that an be easily built using "vibe coding" tools. There are generally three ways to qualify what type of prototype should be used and the best way to build it. Are you validating a use case or problem? Are you looking for feedback on workflow or ease of use? Are you assessing v ...Read More

This is an interesting question. Low cost leadership is often never going to end up delivering the value or quality of experience needed by users. There are several levers to lean on in this case: Focus on niche market and differentiators - Invest in features or capabilities that competitors can't easily replicate. Value-based positioning - Focus on demonstrating superior value rather than competing on price alone. This means clearly articulating your unique benefits, ROI, and total cost of owne ...Read More