AMA: InVision Chief Executive Officer, Jeff Chow on Consumer Product Management

The great news is Product is still a growing and evolving function and there are tons of opportunities and an appetite to look at non traditional career paths into produc...

There are really 3 types of consumer companies The bigs: Google, Facebook, Amazon, Apple, Airbnb, Spotify etc - these are mega corporations that have achieved product ma...

As B2B products have evolved to be much more customer centric and "consumer grade" the expectations of product management are largely the same and infact, a lot of consum...

From a career ladder perspective, the typical career path is PM/Senior PM working within a specific team and demonstrating ability to execute, deliver and prioritize Gro...

In the past, many successful consumer products could be successful by executing off of a single approach. You may have been an SEO driven org that was ok with an inferio...

One key skill gap that is quickly closing but still exists is the ability to creatively solve holistic problems for customers. The challenge is B2B PMs often times work ...

In general, all PMs are responsible for impact and pace of execution for their area. As you grow in career, the size of impact and area of focus expands, but the same go...

As I mentioned in the past question, B2B PM's are very good at the nuances of product priortiization given the additional dimensions coming from larger more influential c...