AMA: Mezmo Sr. Director, Product Management, Ashka Vakil on Building 0-1 Products

Getting feedback is a great way to validate the problem and make sure you are tackling a pervasive problem. Make sure you have a clear and concise articulation of the pro...

Validating problem statements requires a user-centered approach that involves collecting data through user research, defining the problem statement, prioritizing the prob...

Prioritizing validated problems ensures you are focusing on the most pressing problem that will have the largest impact. It is finding out what will give you the biggest ...

Projecting revenue for a product that hasn't shipped yet can be challenging, but there are some steps you can take to estimate potential revenue:Define your target market...

To ensure that you are investing your resources wisely, it is critical to have a high degree of confidence in the problem you are going after. You do not want to spend en...

Reed Hoffman's quote is a reminder that it's important to get a product to market quickly, even if it's not perfect, in order to gather feedback and iterate based on that...

The decision to invest in a second product versus innovating on an existing product depends on a variety of factors, including market demand, core competencies, competiti...

Building a 0 to 1 product is challenging even for experienced product managers. Here are a few things that can make it challenging to successfully build a 0 to 1 product....

The first and most critical step in developing a 0-1 product is to identify a customer problem that is pervasive and unmet. This requires conducting research and gatherin...