AMA: Oracle Product Strategy Director, Robert Wunderlich on Managing Mature Products

A mature product is one that has found product/market fit, participates in a mature market, and it reasonably meets the needs of the average customer. To understand this ...

A mature product has already found product/market fit, so there is not normally new personas per se. However, market research should identify competitors and the personas...

It can be difficult to win investment on mature products since engineering teams are looking to build new things. Additionally a mature product is often seen as nearing e...

Customer Advisory Boards (CAB) are a valuable way to gain insight into your customer's use of your product, as well as their needs that you might not have yet imagined. M...

Key Performance Indicators (KPIs) should be identified for every feature and those should then be monitored to determine the effect of the change. This can be the number ...