AMA: Quizlet Principal Product Manager, Laura Oppenheimer on Building 0-1 Products

July 28 @ 10:00AM PST

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Quizlet Principal Product Manager, Laura Oppenheimer on Building 0-1 Products

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Has working remotely impacted your ability to deliver products?

Laura Oppenheimer

Bubble Group Product Manager • July 28

After 2.5 years into working remotely, the two areas that have been the most challenging for me are 1) cross functional exploration and ideation and 2) user research outside of video interviews. First, I've found it really challenging to replicate is the ability to get in a room with design, ......Read More

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What is your first step in developing a 0-1 product?

I haven't heard the phrase 0-1 products before and would love to learn more about it.

Laura Oppenheimer

Bubble Group Product Manager • July 28

Part of the fun of building something 0-1 is that you have a green field in front of you — you can build anything! (Or that's what we wish as PMS....) As much fun as it would be to the world is your product oyster, constraints help provide focus and a direction. I see the first step is making ......Read More

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How do you know when to invest in a second product and become a multi-product company vs innovating on your existing product?

Laura Oppenheimer

Bubble Group Product Manager • July 28

Great question that goes beyond product strategy and into larger company strategy. Every product serves a given user job or jobs. When you have product market fit and things are going well, you then have a choice: 1. Continue investing in serving the original job to gain a larger piece of the ......Read More

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I subscribe to the Ried Hoffman quote - “If You're Not Embarrassed By The First Version Of Your Product, You’ve Launched Too Late.” How do you actually live this out in a larger company where there is internal anxiety?

Laura Oppenheimer

Bubble Group Product Manager • July 28

So much about product management is about stakeholder management — getting everyone from engineers to exec team aligned on 1) what you are building and 2) what the goal is. With goals, we're very good at getting folks excited about the metrics-based goals ("we'll move conversion rate by 2 percent......Read More

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What are the top mistakes product managers make when building a 0 to 1 product?

Laura Oppenheimer

Bubble Group Product Manager • July 28

I might even abstract this out further to answer "What are the top mistakes product managers make when building a product period?" The best advice I've been given — and what I try to follow in my own work — is to be obsessed with the problem and not the solution. It can be really easy to think......Read More

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At what point is a solution ready to be shipped?

Laura Oppenheimer

Bubble Group Product Manager • July 28

It's never going to be "as ready" as you want it to be. Because we don't work in a vacuum, the product is never built to 100% (I've never worked on anything where we had P2 requirements built into the product on launch day - it doesn't happen). There are three components that come together to ID ......Read More

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