AMA: Twilio Segment Staff Product Manager, SDKs and Libraries, Tasha Alfano on Product Management KPIs

The framework I use for setting KPIs for a new product or area typically looks something like this: Framing: I think big picture about the product, what is the purpose, ...

Developer Audience - now we are talking! As someone who worked as an engineer using SDKs, then building SDKs, and then moved into Product Management, I have a lot of opin...

I’ve worked with developer focused tooling for almost 7 years so I know exactly what you mean here. On almost every new feature or product our teams put into motion, we h...

In the past I've worked on new library launches, major upgrades, and I'm actually in the process of an end of life (EOL) effort right now. While these types of efforts ha...

The partnership with Product Marketing is one of the most important functions when it comes to rolling out a successful product. Don’t read too much into the last part of...

The worst KPIs to commit to are the ones you can’t commit to at all. We can set targets and metrics and make dashboards, but that’s exactly what they are - targets. I rec...

Congratulations! I’ll answer your question with a few questions of my own. Purpose: What do you want to drive? What does your organization expect you to own? In Product ...