AMA: Twilio Segment Staff Product Manager, SDKs and Libraries, Tasha Alfano on Product Management KPIs
February 10 @ 10:00AM PST
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Twilio Segment Staff Product Manager, SDKs and Libraries, Tasha Alfano on Product Management KPIs
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Tasha Alfano
Twilio Staff Product Manager, SDKs and Libraries • February 11
The framework I use for setting KPIs for a new product or area typically looks something like this: 1. Framing: I think big picture about the product, what is the purpose, and how can I measure whether or not we are tracking towards that ultimate purpose. This can even be thought of in ......Read More
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Tasha Alfano
Twilio Staff Product Manager, SDKs and Libraries • February 11
Developer Audience - now we are talking! As someone who worked as an engineer using SDKs, then building SDKs, and then moved into Product Management, I have a lot of opinions on this! We can definitely think about a ‘developer persona’ the way we all have different personas for our respective pro......Read More
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Tasha Alfano
Twilio Staff Product Manager, SDKs and Libraries • February 11
I’ve worked with developer focused tooling for almost 7 years so I know exactly what you mean here. On almost every new feature or product our teams put into motion, we have a huge list of factors to consider such as security, legal, or billing. For developer tooling, there’s usually no change to......Read More
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Tasha Alfano
Twilio Staff Product Manager, SDKs and Libraries • February 11
In the past I've worked on new library launches, major upgrades, and I'm actually in the process of an end of life (EOL) effort right now. While these types of efforts have their own nuances, the core principles remain the same. 1. Transparency - When working on developer tools you have to mai......Read More
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Tasha Alfano
Twilio Staff Product Manager, SDKs and Libraries • February 11
Congratulations! I’ll answer your question with a few questions of my own. 1. Purpose: What do you want to drive? What does your organization expect you to own? In Product Management there is a lot of autonomy, but it can also feel tempting to take on everything that needs an owner. 2.......Read More
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Tasha Alfano
Twilio Staff Product Manager, SDKs and Libraries • February 11
The worst KPIs to commit to are the ones you can’t commit to at all. We can set targets and metrics and make dashboards, but that’s exactly what they are - targets. I recommend looking at past performance and trends within the data and setting a realistic yet aspirational target to work towards. ......Read More
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Tasha Alfano
Twilio Staff Product Manager, SDKs and Libraries • February 11
The partnership with Product Marketing is one of the most important functions when it comes to rolling out a successful product. Don’t read too much into the last part of that statement though, a Product Marketing Manager (PMM) is a crucial teammate to include from the start, not just at launch t......Read More
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