AMA: Twilio Sr. Dir, Product - Carrier Relations, Katie Cubillas on Product Operations and GTM

It all depends on the size of the product and requirements scope. I tend to see this role as a right-hand to product VPs / GMs, so oversight of the product portfolio with...

Data teams are critical partners to product ops. I've tended to structure product operations as the owners of the plan, strategies, operations, outcomes. We partner with ...

In taking an end-to-end business leadership approach to this role, it opens up multiple career paths. For example- if your goal is to become a product GM, this is well al...

Great communication and intellectual honestly are of the main traits I look for. It's pretty important to be extremely resourceful and confident in one's ability to make...

Ultimately I define success as new customer acquisition, ARR, and realized revenue. However, I also think it's critical to establish strong feedback loops across departm...

I've noticed it's pretty common that this role can be overlooked / under resourced. Instead, companies will rely on product ops being addressed via a team effort between ...

30: listen, learn, pull data, conduct cross-dept & key stakeholder interviews. Immediately get with finance to understand the product business model & resourcing....

I've found it's been critical to feel competent in running a business end-to-end. By this, I mean I've focused on taking a 360 view regardless of where I've sat within my...