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AMA: Twilio Sr. Dir, Product - Carrier Relations, Katie Cubillas on Product Operations and GTM
April 28 @ 10:00AM PST
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Twilio Sr. Dir, Product - Carrier Relations, Katie Cubillas on Product Operations and GTM
Top Questions
Katie Cubillas
Twilio Sr. Dir, Product - Technology Partners • April 29
In taking an end-to-end business leadership approach to this role, it opens up multiple career paths. For example- if your goal is to become a product GM, this is well aligned. If your ambition is to be a future COO, I think this is a great role to dig into. I think it's also a great extension to......Read More
6556 Views
2 requests
Katie Cubillas
Twilio Sr. Dir, Product - Technology Partners • April 29
Great communication and intellectual honestly are of the main traits I look for. It's pretty important to be extremely resourceful and confident in one's ability to make a lot with a little and to influence teams to buy into your mission enough that they want to contribute / jump in. I also g......Read More
686 Views
2 requests
Katie Cubillas
Twilio Sr. Dir, Product - Technology Partners • April 29
Ultimately I define success as new customer acquisition, ARR, and realized revenue. However, I also think it's critical to establish strong feedback loops across departments & customers to understand how successfully you're building a connected culture that your customers & internal stakeholder......Read More
537 Views
2 requests
Katie Cubillas
Twilio Sr. Dir, Product - Technology Partners • April 29
I've noticed it's pretty common that this role can be overlooked / under resourced. Instead, companies will rely on product ops being addressed via a team effort between Product Market & Product Management. I tend to think every meaningful product within a company should be set up as a 'mini comp......Read More
769 Views
2 requests
Katie Cubillas
Twilio Sr. Dir, Product - Technology Partners • April 29
It all depends on the size of the product and requirements scope. I tend to see this role as a right-hand to product VPs / GMs, so oversight of the product portfolio within that construct often determines the scope for the prod ops person. Alternativley, I've also seen the role built out in a w......Read More
668 Views
3 requests
Katie Cubillas
Twilio Sr. Dir, Product - Technology Partners • April 29
30: listen, learn, pull data, conduct cross-dept & key stakeholder interviews. Immediately get with finance to understand the product business model & resourcing. 60: Propose high / medium / low plans in alignment with revenue / customer acquisition targets. Get approvals across key stakeholder......Read More
782 Views
2 requests
Katie Cubillas
Twilio Sr. Dir, Product - Technology Partners • April 29
Data teams are critical partners to product ops. I've tended to structure product operations as the owners of the plan, strategies, operations, outcomes. We partner with data teams to inform strategies, measure ops effectiveness and report on growth / trends. As part of a product resourcing plan,......Read More
542 Views
3 requests
Katie Cubillas
Twilio Sr. Dir, Product - Technology Partners • April 29
I've found it's been critical to feel competent in running a business end-to-end. By this, I mean I've focused on taking a 360 view regardless of where I've sat within my organization (be it product or GTM). Every product needs buy-in across the entire village to make it successful- GTM, support,......Read More
792 Views
2 requests
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