Jackson Hsieh

AMA: Upwork Senior Director of Product Management, Jackson Hsieh on Growth Product Management

August 25 @ 10:00AM PST
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Upwork Senior Director of Product Management, Jackson Hsieh on Growth Product Management
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Jackson Hsieh
Jackson Hsieh
Upwork Senior Director Of Product @ UpworkAugust 26
Great question. It really depends on the phase and type of project you're working on, and what questions you're trying to solve. A couple of examples: For zero-to-one projects 1. The initial idea - The goal at this stage is to find the problem you want to solve. How you get there is by c...Read More
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Jackson Hsieh
Jackson Hsieh
Upwork Senior Director Of Product @ UpworkAugust 26
Avoid artificial growth! A good growth PM or a good PM, in general, will only look for sustainable growth opportunities. There was this one time at Yahoo when a bad growth PM said to me, "let's grow video consumption by auto-playing every video on every page." This is a horrible idea because you ...Read More
1568 Views
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Jackson Hsieh
Jackson Hsieh
Upwork Senior Director Of Product @ UpworkAugust 26
Off the top of my mind... 1. You MUST understand the difference between artificial growth and sustainable growth. For example, if you ran a publisher site like CNN, and your growth PM idea was to grow revenue by plastering the entire page with Ads, that's not sustainable. You might ...Read More
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Jackson Hsieh
Jackson Hsieh
Upwork Senior Director Of Product @ UpworkAugust 26
There is usually one Northstar metric for the entire company, but each team comes up with its own KPI that feeds into the Northstar metric. For example, in a growth process where you have user acquisition, engagement, retention, and referrals, each team might be responsible a piece of this proces...Read More
1326 Views
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Jackson Hsieh
Jackson Hsieh
Upwork Senior Director Of Product @ UpworkAugust 26
Great question.  1. One important piece of knowledge is that EVERY PM is responsible for having a growth mindset. Growth PMs are NOT the only PMs responsible for growth.  2. Growth PMs are defined differently from company to company, and some companies don't have titles called Growth P...Read More
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Jackson Hsieh
Jackson Hsieh
Upwork Senior Director Of Product @ UpworkAugust 26
I see them as partners working together for a common goal to help grow the company. The main difference is that they each have their own responsibilities that contribute to this common goal.   * Sales Manager - their responsibility is to directly engage with the customers to close deals.  *...Read More
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