AMA: Zoom GPM: Head of Zoom Apps & Marketplace, Arun Janakiraman on Product and Design Alignment

First, recognize that while speed matters, design is a powerful growth lever. Early in my career at Slideshare, I learned to connect design decisions directly to metrics ...

Open, consistent communication and clarity. As the team scales, alignment can drift unless you build a muscle for structured, ongoing communication. At Zoom, our triad of...

Focus on the user and customer behavior and longer-term growth impact. Even if it doesn’t immediately boost revenue, better navigation or improved accessibility can incre...

Product should have final say on decisions that directly influence measurable user behavior and business outcomes. For example, if we’re debating the complexity of a sign...

Show that you value designers’ craft and input by involving them early and frequently. When I joined LinkedIn, and later worked on products at Zoom, I made it a point to ...

Define the non-negotiables that reflect your product’s core value and brand promise, then cut the rest. At SlideShare and LinkedIn, I learned the importance of site speed...

Start by involving engineering in the design process and focus on the problem first. At Zoom, we collaborate as a core triad, product, design, engineering, and review met...

Link the design changes directly to measurable behavior and growth outcomes. At LinkedIn, I learned to test design tweaks and measure their impact on engagement, retentio...