AMA: Adobe Director, Product Marketing & Strategy, Gagan Mand on Product Launches

April 9 @ 9:00AM PT

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We will email you Gagan's answers to these questions after the event in case you can't make it.

What’s your playbook for beta launches?

Can you tell us about a time when a product launch was challenging to execute? What made it challenging, and how did you adapt to the challenges?

How does a GenAI enabled platform change your approach to customer segmentation?

In a short time, everything is different. Customer segmentation is a hard problem. Does your previous customer segmentation still work? Did you adapt it? Did you create anything new? Or is it still so early that you're still figuring it out?

Is summer (July/Aug) a viable time period for doing a product launch in B2B SaaS?

I have typically avoided July/August for important launches. We aren't targeting federal gov't where late Sept/Oct 1 budgets may be an opportunity. Has anyone has done an effective launch mid-summer? I am considering a soft launch to customers only with a more public push in the fall. Thoughts?

Does someone have a framework or best practice of product launch that we can replicate as part of SaaS product launch?

Do you tier your launch stages based in cost?

Do you launch globally if you can or locally?

What are the roles that PMM play during a launch at your organization?

Biggest challenge is setting up a product launch process

What are the best metrics to showcase success from a launch?

Can you speak to how to go through a successful product launch with no budget. Using existing tools to grab your current and new audience base specifically with features that are meant to grab a new type of user.