AMA: Adobe Director, Product Marketing & Strategy, Gagan Mand on Product Launches
April 10 @ 9:00AM PT
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Adobe Director, Product Marketing & Strategy • 1y
Balance structure with flexibility: Avoid getting bogged down by too many processes. Keep it simple and agile. E.g. Skip heavy paperwork or procurement early on.Define cl...
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Adobe Director, Product Marketing & Strategy • 1y
PMMs take ownership of the GTM strategy, execution, and tracking during product launches. For a Tier 0 launch, some of the primary activities looks like this:GTM Strategy...
2180 Views
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Adobe Director, Product Marketing & Strategy • 1y
Every launch has a goal — the key is to anchor your metrics to that goal and show early signals of traction. Success is best measured more holistically from the executio...
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Is summer (July/Aug) a viable time period for doing a product launch in B2B SaaS?
I have typically avoided July/August for important launches. We aren't targeting federal gov't where late Sept/Oct 1 budgets may be an opportunity. Has anyone has done an effective launch mid-summer? I am considering a soft launch to customers only with a more public push in the fall. Thoughts?
Adobe Director, Product Marketing & Strategy • 1y
It sounds like you're planning a significant launch. We typically schedule ours around major industry events or key company milestones, usually in the fall or the first q...
1662 Views
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Adobe Director, Product Marketing & Strategy • 1y
There’s no one-size-fits-all answer. The decision depends on factors like market readiness and internal team preparedness, but also on the product’s stage. For a new pro...
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Adobe Director, Product Marketing & Strategy • 1y
Yes, we absolutely tier our launches. Not every launch has the same level of business impact, and that naturally defines the budget. For example:Tier 0 (New Product Launc...
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