AMA: Amazon Product Marketing Lead, AI/ML Acceleration, AWS, Shruti Koparkar on Product Marketing Skills
May 9 @ 9:00AM PT
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What is your superpower product marketing skill in that is a differentiator?
I find that product marketing has become a position that doesn’t require much experience. You can be fairly seasoned and compete with someone that is just out of undergraduate because the discipline is not the same in tech as it might be in consumer goods or retail.
Amazon Product Marketing Lead, AI/ML Acceleration, AWS • 1y
I think my superpower skills is my engineering and technology background. I am able to dive deep and understand any technology quickly and easily, faster than my counterp...
3369 Views
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Amazon Product Marketing Lead, AI/ML Acceleration, AWS • 1y
You need to network with other teams and find ways to get involved. Choose initiatives that can move the needle for the company but also contribute to your growth as only...
1769 Views
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Amazon Product Marketing Lead, AI/ML Acceleration, AWS • 1y
The most important thing to be able to scale content is to create a messaging framework that can be a north star for all your sister teams in marketing, product, and sale...
2823 Views
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Amazon Product Marketing Lead, AI/ML Acceleration, AWS • 1y
These are the skills I look for in a PMM: Communication & Relationship building: Ability to bridge gaps & translate complex ideas across departments.Writing Exper...
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How do you recommend working in my soft skills and their importance in the job interview when not directly asked?
I find that interviewers very often focus on the hard skills, but I think it’s the soft skills that can make/break a candidate. I usually try to highlight my soft skills within the context of my “STAR” stories.
Amazon Product Marketing Lead, AI/ML Acceleration, AWS • 1y
Product marketing needs several soft skills including strong verbal and written communication, negotiation, mediation, time management, influencing people, building trust...
1690 Views
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Amazon Product Marketing Lead, AI/ML Acceleration, AWS • 1y
Marketing measurement has been, is, and will likely continue to be imperfect - attribution in particular is so tricky. So you can't always rely completely on data. Same t...
1792 Views
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How do product marketers make sure they're learning enough varied skills to be a well-rounded professional when scope is an issue?
i.e. working at a large company with minimal scope, focusing on sales enablement but knowing you need experience on the product launch side, other marketing teams covering responsibilities, etc.
Amazon Product Marketing Lead, AI/ML Acceleration, AWS • 1y
Large companies can mean limited scope, but you can still be a well-rounded PMM! Here are some tips:Be Proactive: Seek opportunities to learn from other PMMs. Shadow coll...
4423 Views
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Amazon Product Marketing Lead, AI/ML Acceleration, AWS • 1y
Create messaging that is compelling to your customers, differentiated than your competitors, and articulates a clear advantage for your customers. You have to have a clea...
1538 Views
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Amazon Product Marketing Lead, AI/ML Acceleration, AWS • 1y
Here are some quick tips: Value First: Focus on how your message benefits the sales team and their customers (new product info, sales tools etc.).Actionable & Clear: ...
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Amazon Product Marketing Lead, AI/ML Acceleration, AWS • 1y
I don't think one is better than the other. When joining a new team, the best skills are the ones you already have. Play your strengths while making sure you have a actio...
1539 Views
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