AMA: Amperity SVP, Head of Marketing, Jason Perocho on Sales Enablement
December 18 @ 10:00AM PST
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We will email you Jason's answers
to these questions after the event in case you can't make it.
How do you ideate case study and other sales assistant content that isn’t necessarily “sales enablement”?
Over your career, what best practices can you share with working with the sales team?
More specifically:
who are you speaking with? how often?
what are sales teams typically asking for? what types of things can you deliver on/what types of things are not feasible?
what steps do you take to keep things productive? what types of situations are not productive?
What are the components of a good sales enablement training program?
What are your thoughts on best practices for an enterprise software first call deck?
How to track sales collateral usage, asking for advice and feedback
I’m looking at developing my own google docs addon to track and analyze docs (sales enablement) usage. I’ve looked into tools like Highspot, Klue etc.. but these are tough times to get budget for this sort of tooling. Which are the must-haves for you when it comes to track usage? what questions are you trying to answer?
How do you determine what content is most effective for sales enablement purposes?
How do you ensure alignment between product marketing and sales teams in terms of sales enablement?
How do you partner with competitive intelligence to develop sales enablement tools?
How to enable sales team who are not organized by verticals on vertical content?
Vertical agnostic sales teams are stretched too thin when it comes to focusing on multiple verticals. Delivering multiple industry positioning sessions has a low ROI. How to improve this?
How do you reduce overlap between SE and PM
How is AI changing sales enablement?
How to standardize sales enablement materials when there are mainly bespoke enterprise deals?
How often do you reinforce your sales enablement training?
What are the essential pieces of sales enablement content that every company should have, and how do you measure their effectiveness?
How do you create a repository for sales enablement assets that actually gets used?
With releases going out every two weeks, what are the best ways to keep Sales/CS/Support updated on constant new features?
How do you get Sales up to speed when they aren't self-motivated learners?
ie when a new Salesperson joins, and needs to hit the ground running, but does not commit to self-learning.
What sales collateral effectively differentiates services for competitive advantage?
Sales collateral for service differentiation