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Eric Keating

AMA: Appcues VP Marketing, Eric Keating on Post Product Launch Momentum

May 2 @ 9:00AM PST
Register for AMA
Appcues VP Marketing, Eric Keating on Post Product Launch Momentum
We will email you Eric's answers to these questions after the event in case you can't make it.
Questions must be topic related and not promotional. (250 character limit)
Top Questions
How do you set up a customer advisory board?
What are the pains and best practices to set up a customer advisory board? Are there good examples to look at? Our goal with the customer advisory board is to help us retain customers.
How do you ensure your launch's excitement translates into long-term adoption and community engagement?
What are your go-to strategies to keep the product top-of-mind beyond the initial launch?
How do you tailor post-launch messaging to resonate with different customer segments at different stages of the adoption journey?
What key metrics do you track to measure post-launch success beyond just vanity numbers like downloads or sign-ups?
Do you leverage A/B testing and analytics to optimize post-launch campaigns and content?
What is your framework for analyzing customer feedback after a launch to inform our post-launch strategy?
How do you strike the balance between educating users, showcasing new features, and driving continued product usage through content in the post-launch phase?
How do you effectively leverage influencer marketing and partnerships to drive product adoption after a launch to new customer segments?
What data do you share with the product team after a launch to inform roadmap planning and prioritization?
Who is ultimately accountable for post-launch product adoption?