AMA: Appcues VP Marketing, Eric Keating on Post Product Launch Momentum

Great question. First and foremost, you've got to set clear expectations up front (for yourself and for the organization) that launch day is not the finish line. Far from...

Orient yourself and every other stakeholder to usage and adoption goals. Adoption takes time. When revenue targets are involved, adoption rates can and should serve as a ...

Start with a framework that uses attributes and adoption as the two axes. On the attribute axis, start with whichever attributes are most relevant to your business or spe...

It's all about segmentation. In another answer here, I suggested a dual-axis approach to segmentation (attributes x adoption). On the attribute axis, start with whichever...

Totally depends on the organization. I've seen it owned by the product manager, the product marketer, growth lead, etc. I'm stating the obvious here, but at some level, e...