AMA: Asana Head of AI & Platform, Product Marketing, Neel Patel on AI and Product Marketing

Balancing the good and bad of AI is incredibly important, and something I think about regularly for what we build and launch at Asana.How that plays into our marketing pl...

We've seen our technical teams really lean in to help with customer-facing documentation, fact sheets, resource guides, etc. Essentially, an enablement partner to PMM acr...

I really like this question, and worry there's not enough characters to do it justice here! But let me give it a shot by sharing my high-level thoughts based on the past ...

This is something I've been grappling with for some time too, but have learned a few best practices through trial and error (and seeing what resonates with customers):Spe...

Like a good loaf of sourdough bread, it only takes a few ingredients. But the ratios are key to getting it right.The same can be said about training AI bots for any sort ...

There's no doubt that AI will transform our careers and starting now is important. I've found myself diving deep into a variety of trainings, boot camps, certifications, ...

There are so many AI writing bots out there, but I primarily use Poe and Claude with my own prompts built in. I've started experimenting with Jasper and Grammarly to just...

I've recently been reading more in Gartner’s Hype Cycle for Emerging Technologies report that last year was all about the “Peak of Inflated Expectations” with the rise of...

When it comes to measuring AI's impact for product marketing, I've found it really helps in several areas:Message crafting & testingCompetitive & industry analysi...

I'm using AI to help with automating a lot of the rote, manual work that often bogs us down (e.g. writing status updates for XFN teams, assigning out work & next step...

It's important to be transparent and consistent in addressing security & privacy concerns of enterprise customers. I've found that ~70% of their questions are the sam...

There's a bunch out there but I've found the following most helpful:Sharebird community, which is full of great insights & learings :)Coursera AI for marketingUdemy A...