AMA: Asana Head of AI & Platform, Product Marketing, Neel Patel on Influencing the Product Roadmap

I've found that the best working relationship between PMM and PM is one grounded in transparency and clear, open communication. Sharing customer insights/pain points, eme...

A few themes come to mind when thinking about influencing a product roadmap:1. Understand business impact: how does your idea or recommendation impact the company at larg...

This is a great question and one I still try to balance based on what research/insights we gather.For analysts, I like to think about bigger market trends, competitive in...

I rely on this a good amount so that I can bring a data-driven POV vs. having an inkling about something. Some ways to go about this include:Customer insights & input...

I typically like to think about it in a few phases:Phase 1: top customer asks from existing basePhase 2: top reasons for customer churn or closed/lostPhase 3: top leading...

We often hear that Product Marketing is a blend of art + science. Well early on in my career, I'd come mostly from a place of art and then dragging very slowly behind...t...

What an undertaking as the sole PMM—how exciting!Putting myself in your shoes, I'd first start by zooming out and thinking more broadly about what does your ideal PMM + P...