Communities
Product Marketing
Product Management
Demand Generation
Revenue Operations
Sales
Customer Success
Mentors
About Us
Sign Up / Sign In
Ask me anything
AMA Page
AMA:
Atlassian Director of Product Marketing, Jira, Marina Ben-Zvi on Messaging
February 26 @ 9:00AM PST
Register for AMA
Register
We will email you Marina's answers to these questions after the event in case you can't make it.
What stakeholders do you typically involve in messaging?
Request | 2
How do you ensure your sales team is versed enough in using the right messaging with the right customers?
Request | 2
What framework or process do you use to develop messaging?
Request | 2
How do you know when your messaging on any given project has been perfected?
Request | 2
When competitors are using similar messaging or targeting the same audience, how do you ensure your brand’s voice and value proposition stand out?
Request | 2
How do you build messaging when you are not a product expert? Any tips?
Request | 1
What messaging do you call successful?
Request | 2
Do you have a formula or method you use for developing product messaging?
Request | 2
How do you create messaging when you have so many segments with different needs?
Request | 2
How would you lead your team to discard words like 'leverage, empower' etc - our marketing crutches and write plainly?
Request | 2
If 2 or more personas are very different, do you adjust your brand voice.
Request | 1
