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Ben Rawnsley-Johnson

AMA: Atlassian Head of Product Marketing, Ben Rawnsley-Johnson on Building a Product Marketing Team

May 14 @ 10:00AM PST
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Atlassian Head of Product Marketing, Ben Rawnsley-Johnson on Building a Product Marketing Team
We will email you Ben's answers to these questions after the event in case you can't make it.
Questions must be topic related and not promotional. (250 character limit)
Top Questions
How can you measure the value of what a product marketer does? How can you make executives perceive this value?
How do you build a high functioning product marketing team? How do you structure responsibilities?
How do you get buy-in from multiple teams on a longterm strategic initiative when they are bogged down with daily fires. And how do you sustain their interest and commitment?
How does your product marketing team work with the product/engineering team to best understand the pipeline of product releases?
How have you scaled and organized your product marketing team? ( by function, product line etc.) What works and what downsides have you experienced?
What's the best way to articulate Product Marketing's value to other *marketing* teams where there may be duplication of work?
What have been your biggest learnings on scaling a business globally?
How do you stay aligned while agile?
How do you roll out new collateral, content, and product training to a remote sales team?
I've seen more work going into smaller regions that may not yield a high ROI (more enablement material, training is required w/ the smaller regions). Any recommendations on how a team can use their resources and time wisely when covering a global market while ensuring that each of the regions feel supported.
How do you think about building influence to map your charter to the broader goals?
How do you build product marketing for a company that doesn’t understand the function?
What are the biggest challenges in growing and scaling a team? What were your biggest obstacles and how did you overcome them?
How does your PMM team work with Demand Gen? Who drives ideas for campaigns?
What has been your experience ensuring that the value proposition is distributed amongst international teams. And do you use a framework to ensure everyone is following the same value prop.
How do you break up responsibilities when you're the first and only PMM and now you are hiring a new PMM to work under you? In a fast growing SAAS startup?
What are the three most important metrics to measure the impact of a product marketing team?
What are your strategies for helping your team develop their product marketing career?