AMA: Atlassian Head of Product Marketing Craft, Matt Hodges on Influencing the Product Roadmap

At the stage before anything is handed over to eng for design. At Atlassian, we refer to this as the "Explore" phase–"Wonder" and "Make" come before and after, respective...

PM and PMMs are likely to have different goals when it comes to feedback from users with early access, but I think that both should at the very least seek to understand, ...

Product roadmaps are, or at least they should be, always subject to change. At least that is what a PM will tell you when you want to share the roadmap with a customer. 🤣...

Role depends on what other people/teams you have around to support you and metrics to monitor will depend on your GTM motion and business goals. Without getting specific,...

How do competing offerings solve the problem for their customers today? How do competitors price and package their own solution to this problem? Are there opportunities ...

Research Competitor analysis to identify gaps to fill and opportunities to strengthen your unique value proposition Customer research to understand needs and willingnes...

I don't think there's a hard and fast rule here, so I'd start by asking what you want from a Customer Advisory Board and what types of customers you'd want to participate...

This all depends on both your pricing and company strategy, which together determine to what degree revenue opportunity should be weighted when making roadmap decisions. ...

Seek first to understand before being understood Focus on identifying where you can deliver the most impact in the short-term Invest in establishing relationships with y...